Formula 49 isn't just another hair product. It's the first-ever organic clay pomade created by US Marines — built for people who need their hair to hold up under real conditions, not just a morning commute.
Whether you're going for a clean, polished look or something with a little more texture and grit, Formula 49 delivers. Two scents, two sizes — no compromises.
Why You'll Love It
Organic clay formula — no harsh chemicals, just clean ingredients that actually work
Strong, flexible hold — keeps your style in place without feeling stiff or crunchy
Natural matte finish — looks intentional, not overdone
Two scents to choose from — Original (clean & classic) or Rugged (bold & earthy)
Available in 2oz & 4oz — try it small or stock up
Made by people who know what it means to show up ready. Formula 49 is for everyone who does the same.
